Pure Kids A/S is a Danish based wholesale company, specialising in children's outerwear, which produces and sells the brand Racoon Outdoor. Racoon Outdoor is a kids-outerwear brand, full of passion for the outdoors, which was founded in Copenhagen, Denmark in 2012. Our range of products can stand the test of time and all kinds of weather! We design our outerwear with active kids in mind! For us, children always come first. Our collections are always inspired by imagination and playfulness with lots of bright hues and hand illustrated prints. Our products fit and adapt to the needs of children, especially allowing for free movement. Once your child outgrows their Racoon Outdoor outerwear, we encourage you to pass it down from child to child.