SMARTMED is one of the two PANORAMED Strategic Projects on Coastal and Maritime Tourism and its main aim is to promote the Mediterranean area as an attractive, smart and inclusive destination, empowering the public and private actors of the tourism sector. In order to do this, SMARTMED intends to build a structured and enhanced cooperation among multi-level stakeholders that will contribute to develop and deliver integrated tourism policies and innovative solutions for smart MED destinations. This will be done through the development of a new transferrable and sustainable SMART Tourism business model, supported by a permanent collaborative platform for cross-sectorial cooperation and joint actions, strengthening the capacities of all stakeholders in tourism business and policy making to reinforce the competitiveness and the attractiveness of Med destinations.