LETTER TO THE CHALLENGERS The Improbable is a brand and PR agency for challengers, underdogs and misfits. This is an agency for the companies - be them startups, SMEs or large companies - that find themselves in that inflection point where innovation in everything - from product development to operations and up to business strategy and communication - is key to their survival / growth. UNDERSTANDING IS LIVING AND BREATHING The agency's approach is to live the life of the company in order to create a brand strategy that can be embedded in all areas of communication - from PR activities to advertising and marketing campaigns or CSR programs - thus, ultimately, shaping the business strategy and the long-term transformation and sustainability of a company. WE ARE MULTIPOTENTIALITES (thank you, Emilie Wapnick) We currently work with 12 companies from 3 continents and 6 different industries - ranging from e-commerce to IT and up to digital media and edtech. THE EQUITY OF THE SOUL Our way of doing things is not simply different but differently simple: we enjoy so much what each company that we work with is doing that we feel that we are metaphorically investing in those companies - our belief in the product, our belief in its evolution, our belief in its impact and our energy that fires up this belief along the way.