DriveItNow, a service of Automobile Consumer Services, Inc., is powered by truPayments, a patent-pending proprietary technology of Automobile Consumer Services, Inc. (ACS). DriveItNow is built on over 20 years of experience in selling to online shoppers, starting back in the '80s with dial-up computer bulletin boards, then Compuserve and then the Internet. ACS was the first to market with online payment technology when LeaseCompare.com was launched in 2000. This service allowed online shoppers to compare lease and loan payments using real bank finance programs and allowing the shopper to self credit. LeaseCompare.com was an instant hit with consumers who were shopping for vehicles based on a monthly payment. The service continues to be one of the top online destinations for financing and leasing with over 100,000 unique visitors a month, virtually all coming from organic search. In 2007 development began for a payment marketing service that dealers could use on their own websites and eBay auctions. Initially launched as LeaseItNow to quote lease payments, the service was modified to include financing and officially relaunched in 2010 as DriveItNow. DriveItNow has dramatically changed the way online shoppers interact with online sellers and provides some of the highest closing ratios than any lead generation tool on the market. Dealers are consistently closing 20-60% of the DriveItNow leads they receive while increasing their actual lead volume.