EIDEAL is the leading provider of premium hair tools and products across the MENA region. The brand combines innovative technology with contemporary design to produce a range that has fast become a sensation in both retail and salons. The EIDEAL range was born through a necessity for high-quality tools that produce professional results. The founder, a former hairdresser, was driven to create a range of products that would set the standard for those in the industry. Since its inception, EIDEAL has been growing at a substantial pace, thanks to its founder's constant search for idealism and an instinctive ability to provide the professionals with the best quality tools for their salons. A revolutionary brand combining creative designs and high end technology, EIDEAL offers you everything you need to innovate hairstyles quickly and easily, either in the salon or in the comfort of your own home. Currently, EIDEAL offers a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Clippers, Hair Brushes, Scissors and many other hair related accessories. These products are made from the highest quality materials, obtained from a range of natural sources. Our Ceramic Brush is infused with tourmaline gems and our DiamonSilk Flat Iron is the first flat iron with diamond coated plating. EIDEAL has been growing at an against-the-odds pace since its inception, and with the initiation of our new e-commerce site, www.eidealonline.com, alongside plans to further extend the product range, the future looks very bright for EIDEAL.