The GDMA is an organisation that represents, supports and unites marketing associations from around the globe that focus on data-driven marketing. It leads worldwide initiatives aimed at providing marketers with global trends, thought leadership and know-how on data-driven marketing and advertising across all sectors, disciplines and channels. In excess of 30 affiliate organisations are part of GDMA. Collectively, they represent a significant proportion of the world’s major brands, corporations, suppliers and agencies. Through its members associations, the GDMA provides access to the world’s largest network of data-driven marketing organisations and influencers.