Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness for industry, consumers and communities. Mimica is creating the next generation of food expiry labelling that reduces food waste and improves food safety. Our first product, Mimica Touch is a patented bio-responsive food expiry label that reacts to the environment around it and gives tactile information. When it is smooth - the food is fresh, when the bumps can be felt – it is no longer safe to eat. Created in 2017, founder Solveiga Pakštaite developed the concept behind Mimica Touch while studying at Brunel University in London. Quickly followed by a patent granting and the building of a team of experts, Mimica Touch went on to win the James Dyson Award and the project was awarded grant funding by the EU, the UK government and the Mayor of London.