Noha Nabil is a unique and unconventional personality that has swayed the Arab region. Being a mega influencer and beauty guru, she has learned from collaborations with various brands— and above all, through conversations with her followers. She wanted to give back to her supportive community and develop a brand that would specifically cater to womens' needs in the region. Noha's make up line is infused by her deep appreciation for beauty & diversity in the Arab culture. Women enjoy pigment & intense colors that would shimmer and stay true against any climate condition. Products require the perfect balance of creamy, comfortable textures to withstand sunny, humid environments and produce long-lasting effects without smudging from the heat. Noha has crafted an accessible brand for any woman to achieve the most beautiful results effortlessly.