George Butunoiu was among the first Romanians to establish a recruitment business, back in April 1990. He joined Ward Howell Euroselect in 1996 as a Managing Partner of the Ward Howell Romania office, a business which he bought out in 2003; then he became the Managing Partner of Alexander Hughes Romania. He created his own company, George Butunoiu ltd. in 2006, together with other business partners.