Softizy is a service company specialized in optimizing PHP / MySQL performances. Modern applications are now designed to run in the Cloud, and Websites need to handle a lot of concurrent users : they have to be WebScale. Because your PHP code and the MySQL database are tightly interconnected, the approach of blindly optimize applications on one side, and the database on the other side leads to deceptive results. We believe the only solution is to optimize the whole application. This new approach is only possible thanks to our internally developed leading edge analysis technology, and our experience with high traffic websites. We are optimizing at the same time the PHP Code, the SQL Queries, the Database architecture, the chosen Engines (InnoDB, TokuDB, MyISAM, ...) and the System configuration.