The sports, health and fitness industry has a lot of external elements to it i.e. personal training, athletes, nutrition plans, social connections, fitness clothing etc. Rookee will be the first of its kind to combine every aspect into one, easy to use platform, making it simple to stay on top of your fitness and health journey and achieve your goals. Our mobile app is aimed at a broad spectrum of various lifestyle aspects encompassing health and fitness. The key to our success is understanding the psychology of our users, giving access to educational information, motivational content, social media elements and ultimately unifying like-minded individuals within a single app. Our aim is to make the user more motivated through ease of access and affordability by bringing together multiple elements and affiliates under one banner and offering more discounts as a result of mass cross-collaboration. Rookee- Be The Athlete