At the turn of the millennia, it was evident for the award-winning director Eyad Alkhzuz, that the new era has its own dynamics, believes and challenges. To address all of that, an artist, who is a public opinion maker, well need great deal of freedom to be able to provide the Arabic speaking public with the appropriate massages of coexistence between different ethnicities, religions, non-religions and believes, massages of enlightenment, love, peace, tolerance and acceptance. I See Media Company was created in Amman Jordan in 2002 to provide the artists with the needed buffer to act and produce TV series without fear and interference. The company branched to Dubai and Montreal.