Retail brands have had a supply-driven mindset for far too long. The result: garment production has more than doubled in the last decade while the fashion market value has increased by less than 17%. This reliance on increasingly inefficient inventory volumes to drive profits has led to eroding margins while also putting brands at odds with changing consumer expectations regarding sustainable practices. There is a better way. It starts with creating products that people love. By reducing the waste generated by overproduction, brands unlock profit growth that’s decoupled from costly growth in inventory levels. It is time for brands to shift to a demand-driven mindset with the customer at the heart of every decision. MakerSights is the leading Voice of Consumer platform purpose-built for consumer insights and testing apparel, footwear, accessories, and more. Throughout the value chain – from driving category strategies to increasing SKU productivity and identifying new category investment opportunities – MakerSights empowers brands to make consumer data-informed decisions that improve margins, increase profitability, and reduce waste – wasted time, money, and valuable natural resources. The world’s most iconic brands, including New Balance, Champion, and Madewell, trust MakerSights to enable product creation, merchandising, and consumer insights teams to understand target consumers via easy-to-use dashboards and data analytics so they can create more products that people will love – and less of what they don’t.