Instant Sponsor is a global sports sponsorship marketplace that seamlessly connects brands and rights holders via a P2P platform, providing a global payment gateway for speed and cost efficient transactions. Between 5-50 of a professional sports team’s sponsorship inventory goes unsold each season, resulting in billions of dollars of lost revenue across the industry. Instant Sponsor lowers the barrier of entry for brands to buy that unsold inventory on short-term contracts. Instant Sponsor allows agencies and brands to search and sponsor teams, athletes and events in a cost-effective, efficient and scalable way allowing to diversify ad spend and achieve outsized ROI.