Aviraté is a high-street international label for women. A venture by Timex and Fergasam Group (T & FG), one of the top five apparel manufacturers in Sri Lanka and amongst the top ten apparel manufacturers in the world. Driven by a vision par excellence, Timex's commitment towards continued growth and exploring new possibilities in the world of fashion led to the creation of a fashion label, Aviraté. Aviraté was launched in June 2010 during the IIFA (International Indian Film Academy) Film festival. Sri Lanka's pioneer high-street fashion label launched its flagship store in Sri Lanka on December 7th, 2010, and a year later in India, in 2011. Aviraté at present has five stores in Sri Lanka and seven stores in India. Aviraté’s clothing line of high-street fashion consistently strives to deliver innovative and up-to-date trends through its products to the targeted customer. Moving its product line of day wear to evening and work wear, Aviratè has a competitive advantage of being able to cater to almost every need of the customer. Focusing more on trends and vogue, Aviratè unveils its Spring/Summer and Autumn/Holiday collections annually, placing itself on an international platform. Aviraté simultaneously offers a collection of lingerie that compliments the ready to wear collections. Another part of the brand’s offering is an exclusive selection of accessories including shoes, bags, belts, scarves and a selection of the finest fashion jewelry.