Brilliant Friends—co-founded by Joy Marcus and Lynda Clarizio—is a C-Suite women’s investing group focused on late seed or early A investments in disruptive companies founded or led by women. We leverage our collective expertise in commerce, media, data, fintech, and healthcare to identify and pursue investment opportunities in these sectors. We act as mentors in driving the value and growth of our portfolio companies. Our mission is to provide ROI to investors while changing the face of start-ups. We are correcting the inefficiencies in the current capital market where the amount of VC dollars women are attracting is low and decreasing (2.3% in 2020 per Crunchbase). This is an anomaly as gender diverse businesses deliver a higher return and women-led companies are the fastest-growing entrepreneurship segment in the US. The members of Brilliant Friends are successful, sought after women who have had leadership roles at Google, Peloton, Sony, Blackstone, CNBC, Condé Nast, Bumble, Nielsen, CBS, Compass, Facebook, WeWork and more. A third are Princeton alumnae. Together, Lynda and Joy steer deal flow, vision, and investment strategy, bringing their in-depth industry knowledge and investing experience. To date, Brilliant Friends has invested in these winning companies: * Sarah Flint: DTC women’s shoe and lifestyle business * Sawyer: SaaS reservations platform and marketplace connecting parents to providers of children's camps and activities * The Inside: DTC furniture business disrupting the market with custom upholstery at mass-market prices * Hatch: Next-generation maternity brand for women before, during and after pregnancy * Supernatural: Provider of natural baking products sold DTC and at leading retailers * Realworld: Platform that simplifies starting adulthood for young adults For more information, contact Joy Marcus or Lynda Clarizio via LinkedIn.