GROUPGen is an advisory group comprised of a team of entrepreneurial minded business professionals with global reach, who have come together with the purpose to contribute to the ever-changing Fuels and Convenience Retail Industry’s evolution; by transferring know-how, knowledge and best practices to its clients. We assist both retail and supplier organizations to enhance and transform their businesses by creating compelling customer experiences, defining affordable growth strategies, and optimizing business platforms that drive brand preference and increase customer engagement to achieve sustainable and profitable growth, and lasting differentiation against competitors. We create end to end business and customer solutions through our industry experts' "real life" experiences, through affordable and fit for purpose initiatives for any size or nature of business challenges in the industry for local, regional and global companies.