In 2020, the Japanese lens manufacturer Tamron celebrates the 70th anniversary of its founding. Back in 1950, it was originally established as Taisei Optical Equipment Manufacturing. Since then, the company has continuously developed and engineered a wide range of lenses and optical components with perseverance and dedication, creating many revolutionary technologies and original products along the way. Today, Tamron is one of the world's leading companies in the optical industry and has a global infrastructure that combines all areas from research and development, planning, design and production to marketing, sales and support under one roof. Tamron will continue to develop groundbreaking new products for a wide range of applications, as e.g. surveillance cameras, factory automation, machine vision, automotive vision, drone vision and medical cameras. In the run-up to its 70th anniversary, Tamron has revised its corporate mission and goals with a view to the future. In doing so, the company expresses its contribution to a sustainable society, as well as its strive to pass on its founding spirit to future generations. They should continue to fill it with life over the coming decades and help to ensure that our company can look back on a successful first century. Based on this perspective, Tamron has not only renewed its corporate philosophy, mission and vision, but also created a new brand slogan that expresses its focus on the future.