YouTube Channel Management and Video Optimization Sheryl Loch and I are co-creators of Ginger Roots Media. My role is to assure that the daily tasks are tended to and Sheryl’s is to orchestrate the actions to be taken for each client’s needs. Her first love is YouTube and video, that in its self is a very long story. Long story short she is more than qualified to have the title of YouTube Channel Manager. She can do what most just can’t in this realm, I have to brag about her talents because she won’t. With our over 15 years of experience under our belts we have some good information to share!