Created in 1989, the International Committee of Tourism Film Festivals (CIFFT) brings together the World’s Best Tourism Film Festivals from four continents at the most prestigious awards and recognition initiative in Travel Video Marketing Industry - the CIFFT Circuit. In partnership with the endorsers UNWTO (World Tourism Organization), ETC (European Travel Commission), CTO (Caribbean Tourism Organization), and CATA (Centro America Tourism Association), CIFFT works to encourage tourism destinations to achieve excellence in promoting their products, services, and locations using video.