VKAAO is a Theatre on Demand platform that enables consumer to watch any movie of their choice at a theatre of their choice. It works on the principle of crowdsourcing, where if enough number of people sign-up for a movie the same is organised at a theatre , day and date of consumer's choice. VKAAO's ethos is to revolutionise the Indian cinema watching experience where consumer are given increasing control of what film/content plays at a theatre near them.