As parents, we knew that there had to be a more sustainable, convenient and affordable way to raise a child. We all wanted the best for our babies, but we didn’t want to deal with all the stuff: researching, buying, reselling, storing, and returning all sorts of things we never knew existed, when we only needed them for a few months. And although these products were lifesavers, we didn’t love the clutter, cost or environmental impact. So we created Loop to help make parenting simpler and more enjoyable.