Chaos Based is a business and technology consultancy, specialising in customer experience driven digital transformation. With our foundation of establishing order within chaos, we take an ecosystem based approach, considering the entire enterprise, aligning business and technology, and the context within the market and value chain. Chaos Based excels at taking the customer’s perspective looking from the outside, the understanding the internal complexity of your business and technology, and brining those forces in alignment in an ecosystem context. We are ideally positioned at the confluence of business and technology to provide your organisation with order within the chaos, enabling you to effectively evolve through digital business changes, opportunity development and technology investments. With 20 years’ experience of leading the digital evolution of businesses, Chaos Based has successfully deliver digital transformations and established order within chaos, by: • Understanding and presenting the business ecosystem • Structuring the chaos and simplifying the complexity • Delivering pragmatic, evolution based change Our pragmatic approach to customer experience and digital transformation, drives evolution rather than disruption, enabling organisations to establish effective capabilities and deliver new products. We aligning Business and technology; simplify complex business contexts, models and objectives; structure designs, dependencies and interests; and Deliver business and technology opportunities and solutions With our experience in working with clients in retail, financial services, insurance, travel, healthcare, government and public sector services, telecoms, education and utilities, you can be assured that Chaos Based brings the learning and best practice from across industries to give you a fresh perspective.