I Love MCR is the city brand and trusted symbol of civic pride adopted by Manchester, championing community, culture, diversity and unity. Out of chaos came creativity. Launched in reaction to the riots in 2011 with the help of Manchester City Council and Marketing Manchester, the I Love MCR® logo positively resonated with residents and became an antidote to antisocial news – and an answer to the local economy. I Love MCR® registered trademark since 2009