AlphaSegment is designed for financial advisors and money managers who are looking to explore the world of the possible for their brand identity and thought leadership strategies. The firm's goal is to unlock the power that lies hidden in a product offering to build a sustainable marketing platform for growing a business. Having worked closely with scores of firms in the financial industry over decades, the team will recommend strategies that aim to reflect a firm's unique strengths and core values. AlphaSegment was developed by two of the financial industry's more credentialed and experienced marketing communications professionals, Zita Ivacs and John Drachman. Their menu of services ranges from specific presentation, white paper, design or editorial projects to comprehesive corporate identity programs. From story development and marketing campaigns to scoring and measuring the success of a program, the goals are clear: brand recognition, client acquisition and measurable results.