Bernard Marr & Co is a world-leading independent think tank and consulting organisation providing writing, speaking, consulting, training and research services in the areas of: Strategy Key Performance Indicators and metrics Big Data, Analytics and Artificial Intelligence Performance Management Management and Leadership Bernard Marr & Co operates a network of freelance experts that help to deliver the services we offer. The company was founded by Bernard Marr over 20 years ago. For some time, it was known as The Advanced Performance Institute but following customer feedback and consultations was re-branded into a more personal brand.