Trialfire is a leading marketing intelligence platform that addresses the challenges of digital marketing in today's complex environment. The only solution to employ complete path-to-purchase attribution using collaborative game theory, Trialfire empowers marketers to invest the right levels of spend in the right mix of channels to drive optimal results. With Marketing Intelligence, marketing professionals can finally unify the entire company around comprehensive, 1st party data that is based on reality and break their reliance on false performance data from ad platforms, agencies and other third parties. Founded in 2013, Trialfire is headquartered in Toronto.