We are new product development specialists. Since 2002, Strategy 2 Market consultants have been working with companies to achieve three primary goals: 1) To reduce the complexity of product development 2) To drive new product revenue through a comprehensive and strategically-aligned program 3) To improve time-to-market through lean process efficiencies Our Approach: Our consulting assignments typically focus on improving the new product development system. Too often we see companies try to fix the new product development system by focusing on just the development process – the specific activities, inputs and outputs required to create a new product. Rarely does this work because of the interdependencies of the different elements in the new product development system. A Product Development System is just that: a system. With our proprietary PD Elements methodology, we create an integrated approach for improving your new product development system.