Al Farida Investments Company LLC primarily invests in hospitality and leisure, retail, mixed use residential and commercial real estate, and financial investments. We take a diversified approach to investment, carefully identifying investment opportunities that enhance its current portfolio. Al Farida emphasizes due diligence and feasibility studies in its decision making process. Al Farida is divided into specialist divisions. Each is headed by professionals in their industry, with the aim of maximizing group synergy.