Pick A Book (aka PAB) is an ambitious initiative by Epitom Digital, a groundbreaking digital marketing agency in Sri Lanka. Pick A Book project was initiated in order to inculcate reading habits among Epitom Digital’s staff and to encourage knowledge sharing among them. However, due to extreme interests of the staffs’ friends and encouragement from others via social media, PAB gradually transitioned into a public session where anyone can choose to become a Presenter. ‘Pick A Book’ encourages the reading habit by getting all participants to select a book, read and research on it thoroughly and present a summary which also helps to hone his or her public-speaking, communication and presentation skills. By doing this, the ‘Pick-a-book’ not only inculcates the habit of reading but also helps to impart a wealth of knowledge.