AC Direct is South Africa’s leading online air conditioning, heat pump, refrigeration, appliances, ventilation & extraction store offering wholesale prices direct to the public. AC Direct was established as the online division of an air conditioning contracting company which has been in the industry for over 42 years. Within a few years, AC Direct grew to become the largest and leading online air conditioning and heat pump store offering wholesale prices direct to the public. Since then, AC Direct has grown into one of the leading E-Commerce websites in South Africa offering a wide range of products throughout the country. AC Direct’s product range has grown over the years and now includes Heat Pumps, Refrigeration, Ventilation & Extraction, Air Purifiers, Wine Coolers, Beverages Fridges, Household Appliances and much much more. The calibre of our products and services has led to over 50% of our business being generated through word of mouth, rather than advertising. Established since 1976, our experience from over 40 years’ in the industry has allowed us to build up a superb reputation for selling high quality products at low prices, all the while, delivering excellence in customer service.