FUSE is Omnicom Media Group’s branded content, sponsorship and ideation hothouse unit. FUSE is a one-stop shop focused on strategy and building brand assets in owned and earned platforms and integrating these with paid media. Apart from branded content and sponsorship, FUSE in Asia Pacific specializes in experiential, celebrity management, in-store and social media activity. The FUSE network in the region is headquartered in Singapore, with offices or specialists in Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand, Philippines, Vietnam, and is fully connected with the established EMEA and US offices.