pure research is a collaborative research & design consortium that focuses on finding clear & trustworthy results to research, technical, creative, & educational problems. pure research began as a collective of like-minded individuals who wanted to develop & conduct projects with uncompromising quality of research and design. Each partner in this collective brings a different skill set comprising of different academic backgrounds (all of which led to PhD degrees) as well as different types of industry experience. It is this combination that yields the informed diversity of perspective and the academic & professional contacts around the world that characterize the partners of pure research. The partners of pure research are also quite similar. All partners demonstrate their commitment to quality through their academic papers and conference participation, their industry roles and accolades, & their track record of expert service in their professional communities. The pure research mission is to apply sociocultural perspectives on technology, cognition, media, learning, user experience, creativity, & interaction to our client's problems of practice. Each partner strives to make a difference at the intersection of human & machine interaction. We drive new understandings & solutions to those problems through our uncompromising approach to research & design. We are pure research.