Here at NO ONE TRUE ANYTHING, our approach to creating the brand, was too captivate an audience with NON/SENSE. Our branding is broken down into syllables, to reflect how the NOTA visionaries minds processes words. The word processing is something unique, with dyslexia playing a fundamental part in our daily lives and our literature. The NO ONE TRUE ANYTHING visionaries believe that creativity holds no bounds and should be an expression of the mind, even when restrictions are put in your way. When creating our DEB—UT collection, we were told how our vision of a high-end, sustainable streetwear fashion label, would be almost impossible to produce, with to many components needed to fulfill our vision of creating what we had envisioned. With many hours of research and meetings with various textile production companies, our vision started to appear and our components started to merge and attract.