Aarthun Performance Group, Ltd. is a leading profit improvement company founded in 1990 by Jeff Aarthun and Debi Aarthun. CEO Jeff Aarthun on why they founded the company: “We saw companies struggling to take their sales performance to a new level. But that new level is predicated on salespeople being better business people, and we know through experience that when you improve the financial intelligence of your sales team, everything changes. They begin to see clearly how they can improve the profitability of their own company and their customer’s company. Everybody wins! But to do this, they need to understand the language of finance.” The company teaches “financial literacy,” also known as “the language of high-level decision makers.” APG uses a variety of methodologies, founded on The Profit Specialist® System, to help salespeople understand their company’s financial drivers, their customers’ financial drivers, and how they can sell value without sacrificing margin. Through this knowledge, customers’ salespeople and employees take ownership of the financial impact of their actions and base their decisions and actions on profitability. To involve the company’s total workforce, beyond its salespeople, APG offers a similar set of solutions for company-wide deployment. Employees at all levels learn to make better decisions every day to affect the profitability of their company.