Pick the Right Price with Just One Click. Maximize revenue during every promotional cycle using artificial intelligence Ranked by CIO Review in Top 100 Most Promising BigData Solution Providers. Selected by SAP for its exclusive SAP.io foundry in Berlin. The leader in applying artificial intelligence accurately predicts retailer sales for every SKU at any price, so you can increase your profits and outsmart competitors. Wise Athena provides a leading software platform for the consumer goods industry. With a suite of pricing and trade promotion optimization software: constraint-based predictive optimization, optimization through iterative scenarios, prediction of “best” price and promotion option, cannibalization and price ratio effects. Your Biggest Challenge… Tired of trying to process large amounts of data sets with limited technology support? During a rushed promotional cycle there is never enough time. Not to mention that retailers today are demanding than ever, requiring more promotions, at a rapid pace. How can you keep up while aligning your pricing and trade promotions in a way that maximizes margin and profits? Our Goal: Leverage artificial intelligence to help CPG companies predict the right price in just one click. We have reimagined every element to create a precise, affordable and easy-to-use tool that redefines the future of pricing for CPGs. Wise Athena Analyzes 1000’s of Data Points So You Sell More Nothing can beat thousands of brains working on each of your data points simultaneously, and that is precisely what AI does for you. By analyzing your competitors’ actions in conjunction with your product’s performance, Wise Athena helps you choose the best pricing; so you maximize your sales and profit during every promotional cycle.