Lynchpin is an independent analytics consultancy. We help organisations including Canon, Emirates, HSBC, John Lewis, UPS and Viacom to use data to accelerate growth, increase sales & marketing efficiency and improve customer experience. Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. By bringing together complementary expertise we help improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation. Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions. We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities. Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients. Founded in 2005 with offices in Edinburgh and London, Lynchpin is privately owned by the management team. We operate independently of vendors to enable us to focus solely on what is in our clients’ best interests, deploying our deep expertise in digital marketing, data science and CRM technologies across on-premise, hybrid and cloud deployments.