Alfred is an experiential design practice that works in culture; predominantly in the arts, entertainment, hospitality and creative industries. Our work has been awarded and recognised around the world. We take pride in bringing creative ideas to life, and remain equally focused on all projects whether we are executing our own ideas or the ideas of our clients and collaborators. Alfred lives in Surry Hills in Sydney with our sister company Winifred, and works all over the world. Alfred respectfully acknowledges the traditional owners of the land on which we work and live, the Gadigal People of the Eora Nation. We pay our respects to their elders past, present and emerging. Always Was, Always Will Be Aboriginal Land.