Established in London in 2012, the Saudi and British Marketing and Management Association (SBMMA) is the leading professional association for businesses and scholars in Saudi Arabia and the UK, dedicated to the creation of potential business and academic partnerships and bridges between two countries. SBMMA is a non-profit, non-political organization, created exclusively for business networking, scientific, charitable, and educational purposes, with the ultimate aim of developing new partnerships between the people of Saudi Arabia and the United KingdomEstablished in London in 2012, the Saudi and British Marketing and Management Association (SBMMA) is the leading professional association for businesses and scholars in Saudi Arabia and the UK, dedicated to the creation of potential business and academic partnerships and bridges between two countries. SBMMA is a non-profit, non-political organization, created exclusively for business networking, scientific, charitable, and educational purposes, with the ultimate aim of developing new partnerships between the people of Saudi Arabia and the United Kingdom