The wireless marketing division of The Marketing Arm (formerly known as, Ipsh) is a full-service mobile marketing agency that is a leader in innovating, developing, and deploying effective turnkey wireless marketing solutions, with more than 2000 successful mobile marketing campaigns to date. Founded in 2001 as ipsh!, The Marketing Arm has dominated the media, entertainment, and brand verticals, enabling brands to reach existing and potential customers through wireless marketing strategies, including mobile marketing solutions such as : -Integrated direct marketing programs -Integrated branding programs -Integrated CRM programs -Integrated mobile promotions -Multimedia programs that leverage content such as ringtones, wallpaper, video -Mobile games -Real-time two-way voting/polling -One-touch voting mechanisms -IVR -Premium SMS -MMS -Mobile video -SMS -Mobile media planning and buying -Mobile TV -Bluecast The Marketing Arm is a member of the Mobile Marketing Association.