The concept behind Upfront Analysis is that a lot of work has to get done before decisions are made. This gets disregarded when seeing milestones within a business plan; people often do not consider the steps that need to be taken to achieve these goals. With outside perspective, there can be effective action without reorganization, which often hinders efficiency within a company. John Ireland acts as an interim executive talent – a leader with the ability to focus on the challenge at hand, rather than pull your team members away from what their role is. Each relationship is unique, but John advises why and how to take action, rather than telling those within an organization what to do.