Wordego is an artificial intelligence-based ad analytics platform. Wordego segments each visitor to web stores as per their customer value score (such as gold, silver, and bronze audiences) and provides ecommerce businesses with a way to auto-adjust their advertising bids for each audience on ad platforms. Thus, Wordego helps web stores increase their advertising investment returns by more than 30% or decrease ad spending by more than 35%! Thanks to its advanced artificial intelligence technology, Wordego (1) identifies the spending power and conversion probability of each visitor to a web store; (2) calculates their customer value score based on this data; and (3) segments them as gold, silver, and bronze audiences. Wordego then transmits audience data to the web store in real-time through their Google Analytics account. Web stores could use this data in many ways, as per their needs and preferences: • Implement precisely defined audience segments to their preferred advertising channels, such as Google Ads (Search & Display), Criteo, Facebook, Instagram, etc. • Create segment-based campaigns and adjust their target advertising bids for each audience, such as $1.5 for gold audiences, $1.2 for silver, and $0.4 for bronze. • Enhance their existing campaigns by auto-adjusting their bid coefficients per audience segment, such as 1.5X for gold audiences, 1.2X for silver, and 0.4X for bronze. • Auto-analyze, better understand and take action on their visitor acquisition channels, such as paid search, organic search, direct, social, email, referral, affiliate, etc. Consequently, by providing real-time insights about their audiences, Wordego helps web stores increase their advertising investment returns by more than 30% or decrease their ad spending by more than 35%!