Based in India, Curious Brands is an investment vehicle to support innovative and creative new ideas and help bring them into life. After spending nearly 15 years on 3 different continents, Aruj Singla, a seasoned management consulting executive started Curious Brands as a way to explore new trends, find new growth areas and learn fast. The company partners with people with complementing skills and capabilities to venture into a new trajectory and grow. Aim is to have a mid-risk systemic portfolio of businesses. The company follows the cycle of boot-strapping, establishing, rapid-scaling and capital re-structuring. Investments start small but quickly scale up as needed to support the growth in right course of direction. Utilizing diverse backgrounds and skills of its members , the company selects, analyzes and targets multiple industry verticals for investment activities. A few sectors we are highly interested and active in are : Retail, Hospitality, Technology products and Services.