Highly individualized and customized triathlon, swim and endurance training. Person first, athlete second. Our Coaching Principles & Standards include: Consistent, structured training: Appropriate workouts and intensities based on your training cycle, endurance event(s) and personal situation. Execute the fundamentals well. Base aerobic work. Grow your engine. There are no shortcuts to big fitness. Fitness matters most. Stress + Rest = Growth. You only get faster when you recover. Recovery is training. Eat well, too. Dream big, believe it can happen. Process driven, not results driven. 99% is process, 1% is race. Good or bad, race results don't define us. Endurance training is a vehicle to be a better partner, spouse, student, boss, employee, parent and citizen. Communicate with each other. Learn. Evolve. Coaching is a two-way street. Match your lifestyle with your endurance goals. There is no failure, only lack of good information. Take chances, back on the horse. Be humble. Good people. Community.