Strategeyez was created to support independent optical business. Whether it is an independent retail boutique, a doctor’s office dispensary or a blend of the two, we will work with you to define business goals and set strategies for success. Often we have many ideas and goals, but may not know the best path to reach them. In life as well as business, being able to create a strategy and determining the steps to reach your goal will create success. For me, this is a way for me to give back to a field that has been more fulfilling than I could ever have expected. My name is Jennifer Caraway and I am the owner of Strategeyez. In the last 20+ years, I have been offered an amazing education in optical retailing. In that time, I have had the opportunity to learn from doing, learn from colleagues and from great leaders. As a result, I have had both personal success as well as professional success. Strategeyez is here to support your needs, whether an established business interested in changes or a new business preparing to open your first location. We can support specific areas of business or do an overall review. In addition to consulting you in how to create a plan for success, Strategeyez can offer project management to put change into action. The initial consultation is free!