We believe in the love of the process not the cost of the process. Since 1972, NaturesPlus has been the natural product industry leader, not only with outstanding and effective nutritional products, but with our overwhelming commitment to support our customers, our retail partners, and the natural product industry through education, training and political advocacy. A true pioneer, NaturesPlus has distinguished itself by its passionate commitment to science and research, and our vision to produce superior-quality supplements that deliver only exceptional results while never compromising our standards. Our concept and that commitment are the same today as when we started in 1972: produce the best, naturally therapeutic, most effective formulas available.