Smart Money is a data analytics company focused on implementing expected value theory—wherever possible—to maximize profits. Currently, our main revenue driver comes from licensing our basketball prediction program. Users pay a subscription fee each month to gain access to all Smart Picks, telling them exactly which games to bet on and how much to wager. Our model generated a 21% return on investment in the 2019-2020 season and is generating approx. a 12% return this season. Looking forward, Smart Money is ready to launch a March Madness predictive model in 2022. Smart Money is also developing additional models for baseball to combat seasonality.