Callmetrics are the industry leader in call tracking and data driven analytics for your businesses, providing you with actionable insights on how to grow your business effectively and efficiently. With Callmetrics you can make more money by identifying the marketing channels that make your phone ring. Features include: Inbound call reporting Inbound call reporting allows our customers to see the volume of calls received per advertising / marketing campaign, the length of these calls, repeat callers, missed calls and which advertising campaign delivers the greatest return on investment. One of the unique reports available will show the number of your website visitors that call your business, this report allows you to measure the return from any online promotional activity. Outbound call reporting Outbound call reporting will show the volume of calls made by each of your employees, the length of these calls, the cost per extension / department per month. Measure the Real Response from your Marketing Campaigns Do you know what campaigns are working for your business? How many calls did your marketing campaigns generate last week? By simply allocating a number to each marketing campaign (website, newspaper, online advertising), you can see in a daily basis in the Callmetrics Advanced Reporting Portal the amount of sales calls each marketing campaign is generating for your business. What gets measured can be managed