MICAMINDS, the research and consultancy cell at MICA strives to create opportunities that fulfill the aspirations of the industry, students and the guiding faculty. The live projects undertaken are an extension of the classroom learning and equip our students with hands-on experience. This two way interaction also offers the client effective marketing solutions and a fresh perspective to the organisation. About MICA: MICA is an autonomous, non-profit premier India B-School with special emphasis on Strategic Marketing and Communications. MICA offers a Post Graduate Diploma in Management – Communications, which specializations such as Advertising and Brand Management, Market Research and Analytics, Media and Entertainment Management, and Digital Marketing Communications Management. Eminent MICA alumni presently serve in the marketing, marketing research, advertising and media sectors, as well as in emerging communications-driven businesses such as broadcasting, retail and design communications, and public relations and entertainment management, to name a few.