Researched at top/premier US universities, LIVFRESH Dental Gel removes plaque, the root cause of gum disease, 250% better than the market-leading brand (than traditional toothpaste). Recommended by dentists, LIVFRESH eliminates bad breath, strengthens enamel, and prevents tartar formation without causing any tooth sensitivity. BestProducts recommended LIVFRESH as "Best For Plaque," noting "a dentist-like clean feeling after just one use!"While traditional toothpaste is commonly used, it is marginally effective. Friction caused by brushing is what actually removes the majority of plaque. However, there is a lot of research being conducted by companies and universities on how to improve the plaque removal process. Top research areas include whether there is way to repel bacteria from the tooth surface, as well as whether there is a way to dissolve the dental plaque (biofilm) that allows the bacteria to stick to each other and become toxic. Companies such as Livionex have made tremendous headway in the field.